<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
 <channel>
  <title>FORGET-ROVINNE-NOT</title>
  <link>http://rovinne.blogbus.com</link>
  <description><![CDATA[]]></description>
  <generator> by blogbus.com </generator>
  <lastBuildDate>Thu, 01 Jan 1970 07:00:00 +0700</lastBuildDate>
  <image>
									<url>http://public.blogbus.com/profile/4/2/6/1472624/avatar_1472624_96.jpg</url>
									<title>FORGET-ROVINNE-NOT</title>
									<link>http://rovinne.blogbus.com</link>
								</image>  <item>
   <title>Return</title>
   <description><![CDATA[<p>I would be soon back in Shanghai and return to the active, bustling busy city scene there. </p>
<p>And...the job hunting journey inevitably started.</p>
<p>Talking about a fashion and textile, I am still dreaming about a designer career in fabric design, which always features a great mark of quality and craftsmanship style. Combining all the trick of craftwork, technics, delicate hand drawing and wild imagination, there are just so....o many possibilities being a fabric designer. With various pieces of cloths, sequins, color paillette and newfrangled materials, a mixed bag of source is out there for every conceivable combination. </p>
<p>I don't know how far I could possibly move on in this textile rebound life, not being one of those freshly minted art&amp;design college grads and with almost no solid painting background. So right now the point is how to won acclaim raised my own&nbsp;profile?</p><!--sp--><div class="addfav"><br />收藏到：<span class= "delicious"><a href="http://delicious.com/save?url=http%3A%2F%2Frovinne.blogbus.com%2Flogs%2F69919850.html&title=Return">Del.icio.us</a></span></div><br /><br /><div class="sysmsg"><b><a href="http://www.blogbus.com" target="_blank">博客大巴，你的个人传媒早班车</a></b></div><br /><br />]]></description>
   <link>http://rovinne.blogbus.com/logs/69919850.html</link>
   <author>rovinne</author>
   <pubDate>Wed, 21 Jul 2010 12:16:59 +0800</pubDate>
  </item>
  <item>
   <title>ban-do</title>
   <description><![CDATA[<p><a href="http://www.shopbando.com/"><img src="http://www.fashionisingpictures.net/photoshoots/bandohairpieces.jpg" border="0" alt="" /></a></p>
<p><a href="http://www.shopbando.com/">http://www.shopbando.com/</a>. Wowwwwww! This is something from fairly-tale,right? Ban-do is a brand that sells corsages, garland and satin bow headbands. What's fantastic is that they have their own blog that they call it a happy place. </p>
<p>It's truly one of the most brilliant accessory on-line boutique I've ever seen. Girls who own their products&nbsp;will feel themselves as&nbsp;Alice in Wonderland.&nbsp;The sheeny-rich florals are&nbsp;all so elegantly presented on hair that nightingales would possibly whin about their amazing grace and beauty. </p><!--sp--><div class="addfav"><br />收藏到：<span class= "delicious"><a href="http://delicious.com/save?url=http%3A%2F%2Frovinne.blogbus.com%2Flogs%2F66687599.html&title=ban-do">Del.icio.us</a></span></div><br /><br /><div class="sysmsg"><b><a href="http://www.blogbus.com" target="_blank">博客大巴，你的个人传媒早班车</a></b></div><br /><br />]]></description>
   <link>http://rovinne.blogbus.com/logs/66687599.html</link>
   <author>rovinne</author>
   <pubDate>Mon, 21 Jun 2010 13:13:27 +0800</pubDate>
  </item>
  <item>
   <title>Alexandre Herchcovitch</title>
   <description><![CDATA[<p><img src="http://images.nymag.com/fashion/fashionshows/2010/fall/main/newyork/womenrunway/alexandreherchcovitch/images/11.jpg" border="0" alt="" /></p>
<p>Herchcovitch is a Brazilian Fashion Miracle. In an interview videoclip, he claimed that he wanted to design clothes for the whole world. <a href="http://herchcovitch.uol.com.br/index_en.html">http://herchcovitch.uol.com.br/index_en.html</a></p>
<p>Japan is the second largest market for his brand after Brazil. I love his brand website and the exotic South American music accompanying the visually-stimuating catwalk. The whole website use Adobe Flash to present its content.</p>
<p>The most impressive feature of Herchcovitch's&nbsp;greatest hits&nbsp;is the exotic headdress with many over-decorated sequins and chains. A big name he is, perhaps the only&nbsp;guru I've&nbsp;ever heard&nbsp;about Brazilian fashion. Interestingl, he told us in his interview that his basic education was in a Jewish school, though his life since then was nothing related to religious credo and self-abstinence.</p><!--sp--><div class="addfav"><br />收藏到：<span class= "delicious"><a href="http://delicious.com/save?url=http%3A%2F%2Frovinne.blogbus.com%2Flogs%2F66685953.html&title=Alexandre+Herchcovitch">Del.icio.us</a></span></div><br /><br /><div class="sysmsg"><b><a href="http://www.blogbus.com" target="_blank">博客大巴，你的个人传媒早班车</a></b></div><br /><br />]]></description>
   <link>http://rovinne.blogbus.com/logs/66685953.html</link>
   <author>rovinne</author>
   <pubDate>Mon, 21 Jun 2010 12:52:19 +0800</pubDate>
  </item>
  <item>
   <title>GEEKCOOK</title>
   <description><![CDATA[<p><a href="http://www.geekcook.net/">http://www.geekcook.net/</a></p>
<p>Geekcook is a new-born net-based shop that is fairly offbeat in today's vitual fashion market flooded with taobao-style or direct-sale sales method. </p>
<p>A fun-to-wear collection of clothes, accessories and other little stuffs with conceptually appealing logo is perhaps their sole fashion standpoint that let them nose out.</p>
<p>"忠于德赛：科学、网络、公益" is their spiritual slogan and I lovvvvvve it. It's never overstated that science popularization is a pleasure add-on for many fashion elements. It really should be something that rocks the soho store in China</p><!--sp--><div class="addfav"><br />收藏到：<span class= "delicious"><a href="http://delicious.com/save?url=http%3A%2F%2Frovinne.blogbus.com%2Flogs%2F66194969.html&title=GEEKCOOK">Del.icio.us</a></span></div><br /><br /><div class="sysmsg"><b><a href="http://www.blogbus.com" target="_blank">博客大巴，你的个人传媒早班车</a></b></div><br /><br />]]></description>
   <link>http://rovinne.blogbus.com/logs/66194969.html</link>
   <author>rovinne</author>
   <pubDate>Wed, 16 Jun 2010 14:43:57 +0800</pubDate>
  </item>
  <item>
   <title>TOM MUNRO---my favorite fashion photographer</title>
   <description><![CDATA[<p><img src="http://www.tommunro.com/tommunro/plone/photography/images1/photo%20015.jpg/image_tm-large" alt="" width="741" height="450" /></p>
<p>&nbsp;</p>
<p>My initial impression of Munro is his music video for Madonna. Quite impressive, flashy and contentious expression of Madonna's 'Give it to Me'. But digging into his fashion photographs was almost 1 year later. </p>
<p>With only a limited detailing of the garments, I always tend to think that Munro focuses much more on the mannequins themselves. Still there are so much influx into the garment from the models' posture that it seems like the human-cloth complex has envolved into something symbiotic, like a marriage for mutual advantage.</p>
<p>I never realized the importance of fashion photographie. But just like garments, photographie is a kind of&nbsp;post-industrial artisanry that requires much technical execution, of which the flawless quality is somehow never too praised due to the Broken-Arm-Venus effect. Munro's works are the same case. The juxtaposition is always distorted, with writhen shape and curve.</p>
<p>Fashion Photographie is a new area to me. One of the cons of it is that the shots are always too "haut" I feel. Not something that pops into our vivid life. Fashion Photographie is born with less possibility because fashion itself is already something that populates into mainstream. Pity...</p><!--sp--><div class="addfav"><br />收藏到：<span class= "delicious"><a href="http://delicious.com/save?url=http%3A%2F%2Frovinne.blogbus.com%2Flogs%2F66087098.html&title=TOM+MUNRO---my+favorite+fashion+photographer">Del.icio.us</a></span></div><br /><br /><div class="sysmsg"><b><a href="http://www.blogbus.com" target="_blank">博客大巴，你的个人传媒早班车</a></b></div><br /><br />]]></description>
   <link>http://rovinne.blogbus.com/logs/66087098.html</link>
   <author>rovinne</author>
   <pubDate>Tue, 15 Jun 2010 14:17:58 +0800</pubDate>
  </item>
  <item>
   <title>10 HK's outlet</title>
   <description><![CDATA[<div class="post_content"><span style="font-family: Verdana;">
<p><span style="font-family: Verdana;">香港10大Outlet名单 </span></p>
<p><span style="color: #800000;"><strong></strong></span></p>
<p><span style="font-family: Verdana;"><span style="color: #800000;"><strong>Space Warehouse</strong></span>（售卖品牌：Gucci、Miu Miu、Prada、Helmet Lang）地址：鸭璃洲海怡半岛东翼商场2楼电话：（852）2814-9576交通方式：地铁到中环，然后到交易广场的巴士总站(Exchange Square)，然后再换巴士M590往鸭璃洲，坐到总站下车后找到海怡东广场的二楼就是。开放时间：周一公休、周二~六10A M~6PM、周日和国定假日12PM~6PM过季商品有1至5折的好康，虽是outlet，商品陈列都很讲究，甚至还雇有保全人员。 </span></p>
<p><span style="font-family: Verdana;"><span style="color: #800000;"><strong>Lane Crawford Outlet</strong></span>(售卖牌子：过季欧美品牌商品平均2至5折，有些价钱甚至可低至1折，除了男女装，还有饰品、家饰等。)地址：鸭璃洲海怡半岛工贸中心25楼电话：(852)2118-3403 </span></p>
<p><span style="font-family: Verdana;"><span style="color: #800000;"><strong>Joyce Warehouse</strong></span>(售卖品牌：包括Ann Demeulemeester、Anne Sui、Comme des Garcons、Girogio Armani Jil Sander、Vivienne Westwood、Zucca，平均2~5折)地址：香港鸭璃洲海怡工贸中心21楼电话：(852) 28148313营业时间：周一休息、周二～周六10:00~18:00／周日及公众假期12:00~18:00 </span></p>
<p><span style="font-family: Verdana;"><span style="color: #800000;"><strong>Guerrilla Store</strong></span>（售卖品牌：川久保玲COMME des GARCONS）地址：柴湾嘉业街18号Unit 11后门地铺电话：（852）28816050Guerrilla Store这个隐身柴湾的一个小店面，是由一群喜爱川久保玲的人所开设，最早在德国科隆设店，接着在赫尔辛基、斯德哥尔摩等地纷纷开业。这群人有些怪癖，喜欢选在偏僻又低调的地段设点，而且坚持每一处只营业1年就再转移阵地，为的是可以满足不同区域的人前来消费。折扣约为过季商品5折、新品8折。 </span></p>
<p><span style="font-family: Verdana;"><span style="color: #800000;"><strong>I.T. Sale Shop</strong></span>售卖品牌：Alexander McQueen、Anglomania、Camper、Christophe Lemaire、Gomme Jean Colong、Miu Miu、Zucca，以及香港自创的香港自创的izzue、b+ab，5C M、underground等，衣服、鞋袜配饰，一应俱全，最低二折。地址：香港九龙尖沙咀新港中心3楼72-119 (海港城对面)电话：(852) 2377 9466营业时间：12:00~21:00海港城对面，2F卖当季商品 ,3F卖过季商品。 </span></p>
<p><span style="font-family: Verdana;"><span style="color: #800000;"><strong>Esprit Outlet</strong></span>元朗店刚于2004年12月开张、位于新元朗中心三楼，与位于尖沙咀名店城的特卖场最大分别，是在于较有系统地将不同折扣及颜色系列的服装分列，使顾客一目了然，方便选择。地址：元朗新元朗中心Level 3,327-331,338及339营业时间：</span><span style="font-family: Verdana;">11:30am-9:30pm </span></p>
<p><span style="font-family: Verdana;"><span style="color: #800000;"><strong>Dickson Warehouse</strong></span>售卖品牌：Charles Jourdan、Karl Lagerfeld、Kenneth Cole、Polo Ralph Lauren、Polo Sports、St.Dupont。地址：香港九龙青衣城113-114，（地铁东涌线九龙站内迪生名牌特卖广场）。营业时间：11:00~21:00 </span></p>
<p><span style="font-family: Verdana;"><span style="color: #800000;"><strong>Vivienne Tam Sale Shop</strong></span>（售卖品牌：Vivienne Tam的过季品。）地址：香港九铜锣湾柏宁商场103A谭燕玉是出身香港的世界知名设计师，其设计作品以Vivienne Tam为品牌，完美融合了中国传统元素和西方时尚形象。Outlet的价格约3~5折。 </span></p>
<p><span style="font-family: Verdana;"><span style="color: #800000;"><strong>Chevignon</strong></span>（售卖品牌:：Chevignon）地址：香港九龙旺角弼街12号九龙企业有限公司大厦电话：2395 4151交通：旺角地铁站每年固定举行二次清仓活动，最好先行致电查询。 </span></p>
<p><span style="font-family: Verdana;"><span style="color: #800000;"><strong>United Colors of Benetton Outlet</strong></span>（售卖牌子：United Colors of Benetton）地址：香港九龙旺角新世纪广场320-321交通：旺角火车站营业时间：11:30 - 21:00价格：最低二折起</span></p>
</span></div><!--sp--><div class="addfav"><br />收藏到：<span class= "delicious"><a href="http://delicious.com/save?url=http%3A%2F%2Frovinne.blogbus.com%2Flogs%2F66083763.html&title=10+HK%27s+outlet">Del.icio.us</a></span></div><br /><br /><div class="sysmsg"><b><a href="http://www.blogbus.com" target="_blank">博客大巴，你的个人传媒早班车</a></b></div><br /><br />]]></description>
   <link>http://rovinne.blogbus.com/logs/66083763.html</link>
   <author>rovinne</author>
   <pubDate>Tue, 15 Jun 2010 14:08:45 +0800</pubDate>
  </item>
  <item>
   <title>the 3 monopoly in luxe world</title>
   <description><![CDATA[<p>三大顶级品牌集团<br />法国的LVMH（Louis Vuitton Moet Hennessy）集团 年营业额约为130亿欧元<br />瑞士的Richemond（历峰集团）<br />法国的PPR法国春天百货集团（Pinault-Printemps-Redoute）集团 </p>
<p><span style="font-size: medium;"><strong>LVMH</strong></span><span><strong>集团 (略）<br /></strong></span></p>
<p><strong><span style="font-size: medium;">Richemond </span><span>| 历峰集团</span></strong></p>
<p><span style="color: #800000;">珠宝钟表类</span><br />Cartier<br />Van Cleef&amp;Arpels（梵克雅宝）<br />Piaget（伯爵）<br />IWC（万国表）<br />Jaeger-LeCoultre（积家）<br />Lange&amp;Sohne（朗格）<br />Panerai（沛纳海）<br />Vacheron Constantin（江诗丹顿）<br />Baume&amp;Mercier（名士）<br />Montblanc<br />Dunhill<br />这些品牌大都通过其子公司Vendome属有。<br /><span style="color: #800000;">书写工具、皮革类的品牌<br /></span>Montblanc（万宝龙）、Montegrappa（万得佳）、Dunhill、Lancel（兰姿）。<br /><span style="color: #800000;">服装和其他类的品牌有</span>：Hackett、Old England、Purde、Shanghai Tang（上海滩）。</p>
<p><strong><span style="font-size: medium;">PPG</span>集团</strong></p>
<p>GUCCI（古驰）</p>
<p>YSL(Yves Saint Laurent)、<br />Alexander McQueen、<br />Zegna、<br />Stella McCartney、<br />Sergio rossi、<br />Roger &amp; Gallet、<br />Balenciaga、<br />printemps等。</p>
<p>PPR即法国春天百货集团的老板Francois Pinault，同时是Redoute（法国另一家著名百货集团）、《<a href="http://fifid.com/site_search?cx=003017831450918707819%3Ae2pgfm8nybw&amp;cof=FORID%3A10&amp;ie=UTF-8&amp;q=%E7%84%A6%E7%82%B9" target="_blank"><span style="color: #ff6600;">焦点</span></a>》杂志、以及法国最大的连锁书店FNAC的所有者，但却鲜有人知的是他还是占法国收视率三分之一的法国电视一台的大股东、并且与Jacques Chirac（希拉克）总统私交甚密。</p><!--sp--><div class="addfav"><br />收藏到：<span class= "delicious"><a href="http://delicious.com/save?url=http%3A%2F%2Frovinne.blogbus.com%2Flogs%2F66083518.html&title=the+3+monopoly+in+luxe+world">Del.icio.us</a></span></div><br /><br /><div class="sysmsg"><b><a href="http://www.blogbus.com" target="_blank">博客大巴，你的个人传媒早班车</a></b></div><br /><br />]]></description>
   <link>http://rovinne.blogbus.com/logs/66083518.html</link>
   <author>rovinne</author>
   <pubDate>Tue, 15 Jun 2010 14:06:29 +0800</pubDate>
  </item>
  <item>
   <title>CUT-AWAY SHOULDER</title>
   <description><![CDATA[<p><img src="http://www.fashionisingpictures.net/streetstyle/hanelidoubledenim.jpg" border="0" alt="" /></p>
<p>For a long time I am in love with cut-away shoulder. And I do have several pieces of such style in my own wardrobe, though it's been a long time cut-away shoulder is not edgy enough to get tongues wagging. Still my passion for it can always be raised up when&nbsp;a leisure date comes up. Decent degree of nudity always goes with fashion like a finishing touches to a pale-look pie. </p>
<p>Jus...enjoy the curve！！</p><!--sp--><div class="addfav"><br />收藏到：<span class= "delicious"><a href="http://delicious.com/save?url=http%3A%2F%2Frovinne.blogbus.com%2Flogs%2F66053931.html&title=CUT-AWAY+SHOULDER">Del.icio.us</a></span></div><br /><br /><div class="sysmsg"><b><a href="http://www.blogbus.com" target="_blank">博客大巴，你的个人传媒早班车</a></b></div><br /><br />]]></description>
   <link>http://rovinne.blogbus.com/logs/66053931.html</link>
   <author>rovinne</author>
   <pubDate>Tue, 15 Jun 2010 07:16:12 +0800</pubDate>
  </item>
  <item>
   <title>tThe Wang's Wave---Alexander Wang</title>
   <description><![CDATA[<p><img src="http://www.luisaviaroma.com/landing_page/alexander_wang.jpg" border="0" alt="" /><img src="http://www.luisaviaroma.com/landing_page/alexander_wang.jpg" border="0" alt="" /></p>
<p>Wang's clearcut tailoring is perhaps one of his most vivid mirror of New York based designer style. Now becomes the wardrobe essential of decent NYers is&nbsp;his women collection with French-Chic smell. As a Parson dropout, this miracle of Wang is an accumulation of phenomenal luckiness, personal quality and attribution of CFDA/Vogue mentoring Program. I simply love him because his collection comes to my eyes with no fuss or muss at all.</p>
<p>Surrounded by envy I guess!!!!! A non-nightyday wonder he is!</p>
<p>It's not late to pick up his Spring 2010 collection and dig something that is&nbsp;truly&nbsp;blossoming...</p>
<p>Let's Wang-ing...</p><!--sp--><div class="addfav"><br />收藏到：<span class= "delicious"><a href="http://delicious.com/save?url=http%3A%2F%2Frovinne.blogbus.com%2Flogs%2F66017054.html&title=tThe+Wang%27s+Wave---Alexander+Wang">Del.icio.us</a></span></div><br /><br /><div class="sysmsg"><b><a href="http://www.blogbus.com" target="_blank">博客大巴，你的个人传媒早班车</a></b></div><br /><br />]]></description>
   <link>http://rovinne.blogbus.com/logs/66017054.html</link>
   <author>rovinne</author>
   <pubDate>Mon, 14 Jun 2010 15:20:46 +0800</pubDate>
  </item>
  <item>
   <title>RETAIL MATH</title>
   <description><![CDATA[<div class="group_banned"><span class="gact hidden p_u1552735 p_u1552735 p_group_admin p_admin p_intern fright"><span style="font-size: 12px;"><span style="color: #800000;"><strong>库存周转率 </strong></span><br />STOCK TURNOVER RATIO = Cost of goods sold / Stocks <br />库存周转率反映商品转化为销售收入的速度。这个指标最重要的意义在于控制合理的库存，以合理的库存实现快速的回收资金收入。当然每个行业的周转率都不一样。服装行业一般3-5左右，比如NIKE周转率4.5左右。浅显点说：比如一个店铺的月库存平均成本是100万，那么实现4的库存周转率，就必须要求该月销售收入达到400万（以成本计）。 <br />库存周转率有年周转，月周转，季度周转率，天数计算的周转率等。 <br />天数计算的周转率 <br />STOCK TURNOVER RATIO (in days) = Average Stocks /(Cost of goods sold/365) <br />库存周转率不是越快越好，有时候快的周转率恰恰说明可能你的正常库存水平偏低。太慢的周转率肯定就说明库存过大，销售不佳，这种生意模式难以持续。 </span></span></div>
<div class="group_banned"><span class="gact hidden p_u1552735 p_u1552735 p_group_admin p_admin p_intern fright"></span><span class="gact hidden p_u1552735 p_u1552735 p_group_admin p_admin p_intern fright"><span style="font-size: 12px;"><span style="color: #800000;"><strong>Profit Margin（gross margin）毛利率 <br /></strong></span>PROFIT MARGIN = Operating profit /Sales revenue <br />毛利率反映商品成本和售价的空间相对于售价的百分比。也是直接反应商品盈利性的指标。一般品牌的正常毛利率一般在60-80%之间。也就是相对于成本2.5-5倍的零售定价。倍率和品牌的美誉度及知名度呈正相关。 <br />但是毛利率并不能绝对说明公司的盈利，因为净毛利率才能反映公司正常的盈利能力。</span></span></div>
<div class="group_banned"><span class="gact hidden p_u1552735 p_u1552735 p_group_admin p_admin p_intern fright"></span><span style="color: #800000;"><strong>sell through(销售比率） <br /></strong></span>= units sold/shipped units,反映产品的销售速度，即在某一周期内，销售产品的数量相对于总收到货品数量的百分比。 <br />尤其对于时尚流行商品，售货的速度越快，那么说明你的采购是准确而且高效的。 <br />流行时装一般以2周为一个观察期。当一个新上市的产品在2周内都没有好的反响，说明产品或者广告促销策略上有问题。因为只有在商品刚上市的时候，对顾客的吸引力最大，如果长时间无法形成销售，那么顾客可能已经没有兴趣了，产品自然就贬值了。</div>
<div class="group_banned"><span style="color: #800000;">OTB</span>（open to buy), 反映采购额度的指标 <br />OTB (retail) = Planned Sales（预估销售目标） + Planned Markdowns（预计削价金额） + Planned End of Month Inventory（计划的该月末库存） - Planned Beginning of Month Inventory（计划的该月初库存)-Goods on shipping（预计在途待入库货品金额） <br />这一指标在于宏观上帮助控制你的买货额度是否符合预期，是目前普遍采用的买货技术工具之一。当然实际操作中可能买货没有100%用掉你的额度。原因在于你不能准且预计货品销售，所以通常预留10-20%的OTB金额作为候补，以备突发状况。 </div>
<div class="group_banned">关于<span style="color: #800000;"><strong>SKU</strong></span>的讨论，基本上所有买手都会碰到一盘货应该选多少款的问题。分到大类，你如裤子几个款，夹克几个款？款多量少好，还是款少量多好，这基本上是一个先有鸡还是先有蛋的问题？ <br />这里比较靠谱的一种解决办法是：不同品牌风格具有不同的陈列道具，然后根据店铺面积确定道具数量，陈列人员会根据道具计算出陈列的款数，这就是我们常说的容量表，有了容量表后基本上我们需要的款式数量就可以出来。 <br />根据以往销售的大类占比就可以预估每个大类的数量，根据每个大类的数量就可以选择款式的数量，这里主要是确定重要款式数，其它款式就根据店铺不同做搭配用，不会影响你的买货的大方向。特别注意的一点是：上下装的比例是个重要的参数，要充分重视。</div>
<div class="group_banned"><span style="color: #800000;"><strong>GMROI(货存投资周转）。</strong></span>零售的上计算毛利回报的指标 <br />GMROI(货存投资周转）=（毛利/销售）*（销售/平均库存成本）该指标反映某类，或某产品线的实际利润贡献，由于分析不同产品大类或者不同子品牌的盈利。是目前国外零售行业比较常用的工具，但是国内买手则用的不多。</div>
<div class="reply-doc">
<p><strong><span style="color: #800000;">店铺分货及安全库存</span> </strong><br />国内大型的时尚零售企业基本上都有一个完备的物流支持系统，基本上新货上市后，产品会按照预先每家店分配好的数量逐一被分派到店铺。而这个预先分配好数量的清单我们叫做产品的预分表，而预分的数量叫铺底数。 <br />预分表如何分配产品的呢？基本上我们会按照店铺的等级分为A,B,C,D(等级由店铺的销售及盈利能力划分），而产品也可以分为A类核心产品，B类常规产品，C类搭配产品。比如A类店铺会按照销售业绩有比较全的产品线（A-C类产品都有），而B类店铺可能只有部分的产品线（A类，B类产品，部分C类产品），C类店铺产品线可能更少（A类，B类产品），D类店铺（A类产品，部分B类产品，部分往季产品）。另外即使都有A类产品，在A-D类店铺的数量也不一样（A类店铺将有更多的数量分配，而D类店铺可能数量要少很多）。 <br />铺货的原则，优先保证A类店铺，其次是B类店铺......另外如何设定铺底数，基本上是店铺的陈列数量+预计销售数量（一个送货周期），如果送货周期为3天（即每3天送一次货）那么就要预计3天的销售数量+陈列数量就是我们的铺底数（安全库存），大的业绩好的店铺可能（+50%安全库存）作为备货。 <br />因为不可能一家店每天安排送货，基本上销售好的店铺一周3次，差的店铺一周1次。预计销量的时候注意周末的销售量基本上要比平时要高很多，具体倍数根据销售历史。 </p>
<p><strong><span style="color: #800000;">坪效</span> </strong><br />单位面积的营业产出，基本计算方法是：月坪效=月销售收入/营业面积（平方米计),用来衡量店铺的经营效率。 <br />更具体的应用是：比如你的店铺里面有男装，女装，配件等不同产品类别，而它们占据店铺不等的面积，对于买手而言，就可以根据各产品类别的销售和其对应面积来测算各产品类别的收益，然后借助陈列部门的帮助，可以调整使能够产生业绩的产品类别有更充分的陈列面积。基本还是那个中档品牌的坪效月均3000-5000/m2。也就是一个70m2的店铺，月均销售要做到21w-35w。去掉抽成（一般3成）6.3-10.5w,品牌净收入14.7w-24.5w，按照5倍定价，然后平均折扣7折销售货品。 则品牌的盈利下限=14.7-(14.7/0.7)*0.2=10.5w, 上限17.5w。再考虑装修分摊按2500/m2的成本，一年使用期限（月折旧1.5w），营业员提成一般1-2%（约0.3-0.5w)，广告赞助月均1-3w，管理费月均2w等。基本上是有3成的利润。 <br /><br />同时结合库存周转率，可以衡量店铺每平米库存的合理性及产生的效益。 <br />由于各品牌在商场的专柜基本上是流水抽成，所以商场也采用坪效来衡量品牌的盈利能力，作为对品牌招商时优胜劣汰的关键指标。</p>
<p><strong><span style="color: #800000;">效用递减法则</span> </strong><br />在《长尾理论》这本书中有提到一个案例，就是不同口味花生酱的故事。当提供顾客几种口味选择时，销量比较一般，但是当加多一些口味供选择时，销量会逐渐上升，但是当达到一定数量的口味时，销量就不再明显上涨了，或者销量甚至低于口味选择少一些的情况。 <br />这个案例说明，给消费者太多选择就是没有选择！就像比如某种产品，衬衫有10个款时，消费者觉得选择范围已经可以了，但是如果你提供15甚至20个款的时候，可能销量并不一定高于只有10个款的时候（前提是10个款与20个款的订单总量相当）。 <br />因为当某些产品具有产别不明显区别时，消费总会挑选最适合自己的那一款，你提供5款选择，他就会在5款中选择，如果你提供10款，他就会在10款范围里面选择。 <br />顾客不会因为你提供的款式约多，他就买更多，甚至会觉得难于选择而放弃。所以产品规划中一定注意，款式过多或过少都不是好方法，过少，顾客会转投其他品牌。过多，会占用更多采购预算，但顾客却不会多购买你的产品。</p>
<p>对于大多数买手性的品牌来说，如何预估你的商品需求量永远是一个课题，尤其是大型时尚连锁品牌。大部分公司解决的方法式是利用历史销售数据，结合新的销售目标，制定一个相对准确的产品需求量。 <br />下面提供一个<span style="color: #800000;"><strong>基于历史的产品需求量预测方法</strong></span>： <br /><strong>1，不受季节影响的常规产品</strong>，比如已有历史数据如下，连续按月份的销量。去年销售历史： <br />5月 30pcs 1.0 <br />6月 25pcs 1.5 <br />7月 18psc 2.0 <br />8月 12pcs 2.5 <br />9月 35pcs 3.0 <br />我们要预测今年10月的销量？ <br />该预测的方法是基于线形趋势，因为该产品不存在集中季节的变化。方法是： <br />把要预测的时间周期的去年同期连续前五个周期分别赋予不同的权重取最近一个周期 <br />为3.0，依次线形递减0.5. 这样总权重为10 <br />所以10月的销量=（35*3+12*2.5+18*2+25*1.5+30*1）/10 =23.85pcs <br /><strong>2,季节变化明显的产品</strong>，因为随着时间的变化，需求具有不稳定的变化。所以需求会在特定时间周期呈现相似的需求。 <br />这时我们的需求预测是把要预测的时间周期的去年同期后连续2个周期（从需要预测的周期计）分别赋予不同的权重，把要预测的去年同周期的权重设为2，接在后面的一个周期设为1. <br />例：拖鞋的销量预测，因为拖鞋在夏季的几个月会呈现相似的趋势。 2009年夏天销售 <br />5月 500双 2.0 <br />6月 600双 1.0 <br />则2010年5月的销量是？ = (600*1+500*2）/3 = 533.3 双。 <br />对于季节性产品，还可以更进一步加上趋势变化率，结果可能更准确。这个趋势变化率的得出是通过分析前几年同期（一般3个周期）的连续变化的得到的。 <br />上面拖鞋的例子再延伸，如果2009年 <br />2月 50双 <br />3月 100双 <br />4月 300双 <br />2008年 <br />2月 30双 <br />3月 50双 <br />4月 350双 <br />则<strong>趋势变化率</strong> = 【（50+100+300）-（30+50+350）】/(30+50+350）=4.65% <br />那么2010年5月销量=533.3+533.3*4.65%=558 <br /><br />以上可以看出常规无季节型产品通常选取去年同期的（不含预则周期）前5个周期（以3，到1的权重）预测。比如今年6月的销量，则选取去年5月往前直到1月（不含6月）为预测周期。 <br />而季节性产品则是 选取去年同期含预测周期的后两个周期（以权重2，1两个权重） <br />比如今年5月的销量，则选取去年5-6连个个月（含5月）另外，上述无明显季节变化的模型公式基于预测周期的连续前五个周期的销量的变化率在20%以内，并且销售网点完全一样的情况。 <br />如果销售网点今年和去年变化很大，则选取当前预测周期的前五个周期数据（而不是去年的了）。</p>
<p>买手应该知道的环节-进出口贸易 <br />以Armani Collezioni为例，简述该环节的操作流程： <br />Agent Commission 国际货代 佣金 25.85欧元左右/每票 <br />意大利当地提货（从Armani Collezioni的意大利工厂，通常分散在好几个地方） <br />价格为货物进价。 <br />（进货成本50.99-250.00欧元/件之间） <br />意大利出货空运和机场落地费用：36.15欧元/每票 <br />意大利出口海关清关费用：85.00欧元/每票 <br />到上海空港费用：120.00欧元/每票 DHL 35.00欧元/每票 <br />上海空港清关费用：350.00rmb/每票 <br />机场落地，搬运费用：150.00rmb/每票 <br />进口产品输入许可费用 500.00rmb/每票 <br />上海空港到Armani Collezioni中国代理商的国内运输费用，大约10rmb/kg(毛重） <br />国内的仓储费用 1.5-2.5rmb/kg/天 <br />保险费用0.3% 每票货物价值的0.3%。 <br />以上成本合计起来基本上是FOB总价的7%-10%。 <br />成衣关税 25%， 增值税 17% <br />所以如果1件衣服（针织衫）的FOB成本是 50欧元，那么它最终成本是： <br />=（50+50*10%）*(1+25%)*(1+17%)=80.5欧元，相当于货品出厂价的1.6倍 <br />按照10的倍率，则国内销售价是 <br />80.5*9.2（换算人民币）*10（倍率）=约7000-8000rmb（ 零售价） <br />这和国内的Armani Collezioni的售价应该基本吻合的。</p>
<p><span style="color: #800000;"><strong>日常工作</strong></span> <br />基本上是： <br />周一 报表，分析上周销售，由于我们的销售目标是分解到每周，所以每周都要和目标业绩去对照，看达到与否，并开会分析原因。 <br />周二，安排店铺货品的调拨转运，及对销售好的断码的安排向销售好的店铺集中。另外滞销的可能安排货品的活动计划。 <br />周三，新品的跟进，由于货品时分拨进仓，所以的每周和供货商联系货品进仓时间，报关手续等。 <br />周四，巡店，每周安排对不同店铺的巡视，了解产品的质量，板型，陈列是否规范以及销售状况等，竞争对手的货品情况，写巡店报告。 <br />周五，确保周末两天的货品及时到店，且存货充足；活动折扣等POS设置无误。 <br />遇到月末还有月报表，包括销售业绩分析，单店分析，坪效分析，产品品类分析，尺寸颜色完整性分析，毛利分析，Sell through分析，销售的TOP10分析，库存分析</p>
<p><span style="color: #800000;"><strong>关于SALES</strong></span>，就是和你买货时订的目标去对比啊，一般老板订了销售目标，你是根据目标去订货的，所以check你实际的销售和目标是否平衡。 <br /><span style="color: #800000;"><strong>关于库存</strong></span>， <br />1，抓重点：你可以根据top10的概念去做，就是占库存量最大的10%的款式，你要重点跟进，不要让库存拖累你的SELL THROUGH。 <br />2，抓宏观：用STOCK COVER去衡量，就是选取一个时间段（一般是周或月），用你现在所有的库存金额去除以你选取时间段所销售掉的库存金额，得出你还能销售的时间段数，比如你目前的总库存是1200万（成本计），你每月的销售掉的金额是200万（成本计），则stockcover=1200/200 = 6，即你还需要6个月消化你的产品，如果公司目前的库存是预计在4个月内全部售罄，则你多出2个月的库存量，这是你需要考虑清货行动了。</p>
<div class="group_banned"><span class="gact hidden p_u37217646 p_u37217646 p_group_admin p_admin p_intern fright">这里分<span style="color: #800000;"><strong>原创品牌企划和代理组合品牌企划</strong> <br /></span><strong><span style="color: #800000;">原创品牌企划</span>： <br /></strong>根据品牌的定位，风格，消费人群，制定每季的商品规划。 <br />首先确定商品的上市主题(比如海洋风，异域风情等）： <br />1，接下来确定每个主题的色系，使用面料，款式造型轮廓，橱窗陈列形象 <br />2，细化品类，裤子，裙子等的款式数量及搭配方案 <br />3，确定品类的成本及售价 <br />4，确定不同商品的上市店铺 <br />5，汇总商品订单，有加盟店的还要通过订货会收集加盟订单 <br />6，提交订单至生产部门 <br />7，撰写产品知识介绍及卖点，并协助市场部门确定推广的重点 <br /></span></div>
<div class="group_banned">&nbsp;</div>
<div class="group_banned"><span class="gact hidden p_u37217646 p_u37217646 p_group_admin p_admin p_intern fright">RETAIL MATH (总结) <br />$ Cost = $ Retail x (100% - Markup %) <br />Cost of Goods Sold (COGS) = Beginning Inventory + Purchases - End Inventory <br />The above formula is an example of a company that sells finished goods. The formula can be applied to one week, one month or a year, but must be the same for each value of the formula. The formula for a manufacturer includes raw goods and unfinished product in inventory. There is no formula for a service firm, which relies exclusively on market research of competitors and deciding a pricing strategy that allows profitability. <br />Here is another way of stating the same formula: <br />inventory at beginning of year + purchases or additions during the year = goods available for sale - inventory at end of year = cost of goods sold <br />$ Retail = $ Cost / (100% - markup %) <br />$ Markdown = Original retail price - lower retail price <br />GMROI (Gross Margin Return On Investment) = (GM% x turnover) / (1 - markup %) <br />an example of how to calculate ones return on investment, (ROI). <br />Last August the stores sales were $ 1,814,476, beginning inventory was 4,875,911, and ending inventory was 4,693,452. August maintained a mark-up of 28%. <br />The formula for reaching the ROI in this scenario would be as follows. <br />Last Years August sales $1,814,476 x 28% = $508,053.28 <br />Beginning Inventory $4,875,911 + Ending Inventory 4,693,452 = 9,569,363 divided by 2 = 4,784,681 <br />508,053.28 divided by 4,784,691.5 = 10.6 % ROI (Return on Investment) <br />Gross Margin = Sales - cost of good sold <br />Margin % = ($ Retail - $ Cost) / $ Retail <br />Markdown % = $ Markdown / $ Net Sales <br />Markup = The difference between the cost of an item and its selling price. <br />Markup cancellation = Reduction from original markup % <br />You can calculate the percent of change (percent of increase or percent of decrease) from the following formula. <br />This Period of Sales - Last Period of Sales / Last Period of Sales x100% = percent of Change <br />Example, Apparel Search sold $1500. worth of blue shirts last year. This year we sold $1575. worth of blue shirts. What is the percent of increase on the blue shirts we sold? <br />($1575 - $1500) / $1500 x100% = 5% <br />The increase was 5% <br />Example, A shirt on ApparelSearch.com is sold at a 20% discount off the original price of $32. What is the Sales Price? <br />Let the sales price by "x" dollars. <br />($32 - X) / $32 x 100% = 20% <br />($32 -X) / $32 = 0.2 <br />$32-X = $6.4 <br />X = $25.6 <br />Therefore, the sales price of the shirt is $25.60 <br />Example, The original price of a leather jacket was $500. It is now on sale for $440. What is the percent of decrease? <br />Let "X" be the percent of decrease. <br />X/100 = (500-440)/500 <br />500X = 6000 <br />X= 12 <br />Therefore, there was a 12% decrease. <br />Planned Stock = planned monthly sales x stock sales ratio <br />Sell through % = units sold / (units sold + on hand inventory) <br />Sell-through is a percentage of units sold during a period (for example 1 month). <br />It is calculated by dividing the number of units sold by the beginning on-hand inventory (for that same time period). <br />Example: <br />During the month of August you sell 100 shirts. You received 300 shirts in receipts. You end August with 900 units shirts of stock (End of Month Stock). What was your Beginning On-Hand units of shirts and what was your Sell-through? <br />Beginning of Month stock (BOM) = EOM 900 units - Receipts 300 units + Sales 100 units = 700 units <br />Sell-through = Sales 100 units / Beginning Inventory (BOM) 700 = 14.3% Sell-through in August. <br />BOM means Beginning of Month <br />EOM means End of Month <br />Stock Sales Ratio = B.O.M. $ Stock / Sales for period <br />Note: B.O.M = beginning of month <br />Shrinkage = Difference between book and physical inventory <br />"inventory turnover." Turnover is the number of times you sell your average investment in inventory each year. <br />Turnover = net sales for period / average stock for period <br />Here is another way of stating the same formula: <br />Cost of Goods Sold from Stock Sales during the Past 12 Months <br />Average Inventory Investment during the Past 12 Months <br />Inventory turns : The retail sales for a period divided by the average inventory value for that period. Most retailers are in the range of two to four turns a year. <br />Average Stock = sum of each periods Beginning of Period stock + the last End of Period stock / # of periods <br />Breakeven = Fixed Costs / (Revenue -Variable Costs) <br />Breakeven Analysis: Simply stated, this formula indicates how much sales volume must be accomplished in order to cover all costs (fixed and variable), and begin generating a profit. In other words, it is the point in sales volume at which you have no profit and no loss. This is most commonly applied to a business that sells product. <br />Weeks of Stock (Stock cover) <br />Inventory divided by average weekly sales for a given period of time. <br />If you have $10,000. worth of inventory in sweaters, and your total sales of sweaters for the past 5 weeks is $20,000. the calculation would look as below : <br />$20,000 divided by 5 = average weekly sales of $4,000. <br />$10,000. divided by $4,000.00 = 2.5 <br />This means that if you did not replenish your sweater inventory and sales continued at the same rate, you would deplete your inventory of sweaters to zero within 2 1/2 weeks. <br />By the way, what are the odds that the your inventory would sell at the "same rate" week after week. Maybe this is why clothing stores are always out of my size ... </span></div>
<div class="group_banned"></div>
<div class="group_banned"><span class="gact hidden p_u37217646 p_u37217646 p_group_admin p_admin p_intern fright">公司应该有销售目标，所以你的采购基本上是根据销售目标走的，和面积没有直接的关系，但是一旦采购指标定下来，你的问题其实就变为所采购的品类和采购数量的问题。长期以来，有两种讨论： <br />1，多款少量，或者2，少款多量。 <br />单位面积来说：除非能做到快速反应，那么款式多，而单款订量少肯定对不利于销售。所以你需要参考一个指标就是目前所有店铺的中，哪种面积的店铺是占比最高的。而对这种类型店铺来说，所有款式数中按销量排在前10%的占累计整个总销量的50-60%，能做得到吗？如果达不到，说明你的款式数太多。另外采购的时候，一定要把握所有的款式中最看好的10%款式的订量达到总订货量50%左右</span></div>
<div class="group_banned"><span class="gact hidden p_u37217646 p_u37217646 p_group_admin p_admin p_intern fright"><br />所以你需要参考一个指标就是目前所有店铺的中，哪种面积的店铺是占比最高的。而对这种类型店铺来说，所有款式数中按销量排在前10%的占累计整个总销量的50-60%，能做得到吗？如果达不到，说明你的款式数太多。另外采购的时候，一定要把握所有的款式中最看好的10%款式的订量达到总订货量50%左右 <br />---------------------------- <br />这个怎么说呢？每个品牌的店铺面积可能小的40m2, 中等50-80m2, 大的100多m2，所以你的品牌是哪种面积的最多，比如你的大部分店铺都是50-60m2,那么你就以这些面积的店铺为分析样本。了解这些店其最畅销的前10%的款的销量占所有款销量的比例在多少左右？50-60%，说明OK，你的款式及定量基本上是平衡的。如果太低，说明你的款式数有可能太多或者畅销的款式定量太小。</span></div>
</div><!--sp--><div class="addfav"><br />收藏到：<span class= "delicious"><a href="http://delicious.com/save?url=http%3A%2F%2Frovinne.blogbus.com%2Flogs%2F66010750.html&title=RETAIL+MATH">Del.icio.us</a></span></div><br /><br /><div class="sysmsg"><b><a href="http://www.blogbus.com" target="_blank">博客大巴，你的个人传媒早班车</a></b></div><br /><br />]]></description>
   <link>http://rovinne.blogbus.com/logs/66010750.html</link>
   <author>rovinne</author>
   <pubDate>Mon, 14 Jun 2010 14:05:03 +0800</pubDate>
  </item>
 </channel>
</rss>

